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Embracing Qualitative Productivity Response for a Thriving Workplace

Updated: Feb 9

What is QPR?

Qualitative Productivity Response (QPR) is a concept developed at Moki which aims to persuade decision makers to adopt a two-fold approach when it comes to efficiency. We are keen on placing employees at the center of the efficiency transformation, as opposed to focusing solely on technology.

QPR emphases not just on doing tasks faster (quantitative productivity), but also on making sure employees are happy and engaged (qualitative aspects). QPR suggests using technology smartly to take over low-value tasks, so employees can do more creative, high value and meaningful work.

It's all about finding a balance between using technology efficiently and making sure people are satisfied and motivated at work.

Why Adopt QPR?

  • Enhanced Employee Satisfaction:  QPR integrates qualitative measures like job satisfaction and engagement, leading to a more fulfilled workforce.

  • Balanced Efficiency:  It aligns time-saving automation with the value of human creativity and innovation, ensuring a harmonious blend of efficiency and quality in outputs.

  • Smarter Automation:  By focusing on the effort-to-value ratio, QPR guides the automation of tasks that are less rewarding for employees, freeing them to engage in more meaningful work.

  • Customized Solutions:  The adaptive intelligence aspect of QPR ensures that technological solutions are tailored to meet specific organizational needs, enhancing overall effectiveness.

  • Continuous Improvement: A feedback loop from employees allows for ongoing refinement of processes, keeping the system dynamic and responsive to changing needs.

Implications for the Workplace

  •  Decision Making:  QPR aids in identifying key areas for automation, taking into account both time efficiency and employee well-being.

  • Change Management:  It offers a structured approach for transitioning to automated processes, with an emphasis on gradual adaptation and employee input.

  • Resource Optimization:  Allocating resources becomes more nuanced, considering not just cost and time savings but also potential gains in employee morale and creativity.

  • Performance Evaluation:  Redefining metrics to include qualitative aspects fosters an environment that values innovation and problem-solving, not just output quantity.


Adopting QPR in the workplace leads to a more balanced, efficient, and employee-focused environment. It recognizes the importance of qualitative factors in productivity, advocating for a workplace where automation supports and elevates human potential, leading to both increased efficiency and employee satisfaction.


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